Instagram announced yesterday that as of this week, you can easily switch accounts on Instagram. You may add up to 5 accounts and switch between them without having to log out.
This feature came with no surprise. There have been rumors of select Instagram users testing out the feature.
Instagram reassured us that once you have multiple accounts added, the profile picture of the account your on will appearing throughout the app. That way you can always know from which account you are posting or commenting.
You must have Instagram version 7.15 for iOS and Android in order to take advantage of this feature.
After having this feature for almost a full day, I’ve already found some downsides to this. I have added Instacentric’s Instagram account as well as a couple other accounts I manage. My personal account receives about 100-250 engagement each day. Instacentric receives about 75-150.
The way the push notifications are delivered to your phone now makes it less clear which one is from which account. This is especially true with the notifications of direct messages. I’d click on one thinking it was for one account but ended being for another.